Toys

Toys make children's eyes light up and bring a smile to every face. Toys are almost magical sources of fun that children will remember for a long time. Which toy did you play with as a child? Every adult remembers their favorite toy or cuddly toy. And toys are not only fun, they also strengthen the imagination. In addition to children's toys such as Brio trains, toy cars and Playmobil, we also have a wide selection of toys for older children and adults, such as LEGO and remote-controlled cars. For example, babies can train their skills with crawling blankets, grasping toys and specially designed motor skills toys. They take their first steps with a baby walker and then cruise around in a slide car. Toddlers love our children's kitchens and play tents. They can let their imagination run wild, immerse themselves in their first role-playing games and imitate mom and dad in the kitchen. With a marble run, even the youngest can playfully discover how gravity works. Boys and girls experience adventures with the play worlds of their heroes: for example, with the figures from Paw Patrol, Fireman Sam and the figures from Schleich. For doll parents, we also have a large selection of dolls from Barbie, Zapf, Corolle and many more. For older children, we offer interactive and digital toys such as Tiptoi, children's tablets and remote controls. With the Toniebox or Luniibox they can listen to stories and with the VTech children's cameras the little ones get into the hobby of the grown-ups. We also have the right products for a creative afternoon with the kids. For example, there are craft sets and puzzles to play with indoors when the weather is bad, and air mattresses and paddling pools when it's nice outside. Planning the next kid's birthday party? From costumes and accessories for a theme party to outfits and makeup for Mardi Gras or Halloween, you can dress up however you like with our selection. Adults don't have to feel left out: For the kid in you, we have a variety of LEGO technology sets, model kits and RC cars. You'll also find cutting plotters and all the accessories you need to create Christmas cards and craft projects. No matter what the occasion - Christmas, Easter, birth or birthday - you're sure to find what you're looking for here. Buy toys online and have them conveniently delivered to your home. All toys are age appropriate, so you can easily choose the right gift for your child, godchild, grandchild, nephew or niece. Happy playing everyone! 

  • New to our range

    Who is it? Fun superhero guessing

  • Background information

    Too Creepy to Handle: a femme fatale and a drama king

    by Darina Schweizer

  • Opinion

    Cool, I share my name with a toy

    by Darina Schweizer

  • Background information

    Nintendo Switch: my daughter's first video gaming experience

    by Patrick Vogt

  • Guide

    Until death do us part: this is how I rescued my bridal bouquet

    by Darina Schweizer

  • News + Trends

    "Jurassic Park" turns 30 - and the characters are still orderers

    by Anne Fischer

  • Product test

    A piece of magic: the Hogwarts diorama by Lego

    by Ramon Schneider

  • Product test

    When chocolate meets Lego, you get Chewie

    by Ramon Schneider

  • Guide

    Puzzle tips for even more fun

    by Natalie Hemengül

  • Opinion

    Been there, done that? Yes – and that's the best kind of summer vacation!

    by Katja Fischer

  • News + Trends

    New UCS ship from Lego Star Wars unveiled

    by Ramon Schneider

111,414 products