Progressive. The ultimate Pro iPhone. Your most powerful upgrade yet.

iPhone 18 Pro. 6.3-inch display with ProMotion¹, 48 MP Fusion main camera with variable aperture, a significant boost in battery life and the A20 Pro chip.

• Four brilliant colours. A robust design – built to last, with an aluminium unibody design and colour-matched glass on the back for a more cohesive look.
• Immersive Pro display – A 6.3-inch Super Retina XDR display. Brighter. Less glare. And with ProMotion up to 120 Hz.
• Durable Ceramic Shield. On the front and back – built to last. Featuring Ceramic Shield on the back and Ceramic Shield 2 on the front, with 3x better scratch resistance than the iPhone 16 Pro.
• The ultimate Pro camera system – 48 MP Fusion main camera with variable aperture for even better photos and videos in low light and impressive depth of field. Customisable Pro controls. And 8x optical-quality zoom.
• 18 MP Centre Stage front camera – For flexible framing. Fit more people in the shot. Videos with dual recording from the front and rear cameras. And more.
• A20 Pro chip. A true AI powerhouse – with a next-generation vapour chamber and dual 16-core Neural Engine. Up to 40% better GPU performance than the iPhone 17 Pro.2 Specifically designed for AI.
• A HUGE LEAP in battery life – Up to 3 hours longer video playback than the iPhone 17 Pro.² Up to 24 hours’ use on a single charge. Faster wired charging, up to 50 per cent in around 15 minutes with a compatible power adaptor.
• APPLE INTELLIGENCE − Private. Secure. And packed with power. Type away, express your personality and get things done effortlessly.
• KEY SAFETY FEATURES – With Crash Detection, the iPhone can detect a serious car crash and call for help if you’re unable to do so yourself.