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Crucial

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Products from quintessential US brands such as Coca-Cola, Nike and Mars might soon see a fall in European order numbers. A representative survey conducted in five European countries has revealed that in response to punitive US tariffs, over 60 per cent of consumers want to increase their consumption of European products. As long as they aren’t more expensive, that is.

Poll shows majority of Europeans want to boycott US products

The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

In the 1980s, the world went crazy for Rubik’s cubes. As time went on, however, the toys lost their magic. Now, thanks to viral videos on social media, these puzzle cubes are inspiring a new generation. Sales of Rubik’s cubes at online retailer Galaxus have more than quadrupled since 2020. Although the original cube still dominates the market, smaller brands are catching up.

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