New interest profile feature: find out what we know about you

Martin Jungfer

9/12/2025

Translation: Megan Cornish

The shop’s introducing a new feature: the interest profile. It allows you to manage which product categories and brands you find interesting. Why? We want to show you more of what interests you. But you can also opt out of seeing any of it.

First things first, the feature may be live, but it’s still early days. It’s a kind of «version 0.8», so the settings in your interest profile currently have a limited impact. The teams are already working on improving product recommendations to make it more useful. For example, if you’re an Apple user, you’ll find fewer Windows laptops in the Trending New Arrivals section of the shop. In the next phase, the information from your interest profile will also be used to show you relevant articles.

If you access your interest profile – via Settings, then Personalisation in your customer account – you’ll see what the system’s calculated based on your previous visits to Galaxus and Digitec. For me, as a heavy user, this is a list of product types I regularly write reviews, news articles and guides about. Things like Gardening + Technology or Garden Furnishings. It works well enough. You can deselect product types and add suggested ones.

Next to Interests, you’ll find a tab called Brands, displaying the brands whose products you either frequently buy or have clicked on several times.

Optional, not obligatory

The personalisation’s designed to improve your browsing and shopping experience. We want to show you products, new arrivals, offers and articles that interest you. This is an option – it’s not mandatory. You can deactivate personalisation with a single click. You’ll find the relevant option under Settings in your customer account or here. If you want even more granular control over what data we collect and for what purpose, go to Privacy and data. You can also completely block us from collecting any data at any time – essentially giving us the middle finger when it comes to data privacy.

Unlike in the EU, you won’t see any annoying cookie banners here in Switzerland. You know, those things you always click away when visiting websites without really reading what’s going on. The European Commission has recognised the issue with pop-ups (article in German) and wants to find a more user-friendly solution. Who knows, maybe someone in Brussels will take a look at our interest profile feature and the other settings you can adjust to your needs. I think they’re a great alternative.

Martin Jungfer

Head of Content

Martin.Jungfer@digitecgalaxus.ch

Journalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment. more

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