The effect of Reuzel Concrete Hold Matte Pomade:

The pomade itself is white, very creamy, and can be easily scooped out of the container. Rubbing it between the palms requires no effort. You can immediately notice the difference compared to Reuzel Matte or Fiber; the Concrete Hold is significantly stickier, providing a better foundational hold in the hair. Like most water-based products, it does not become stiff and dry in the hair but behaves like an oil-based pomade, allowing for easy restyling.

Origin and packaging:

Made in the USA.

Packaged in a cult-worthy aluminum tin featuring a sketch of a house pig and baroque ornaments. Content: 113 g.

Ingredients:

Water, Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horse Tail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginia (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Lautrimonium Chloride, Sodium Bisulfate, Alpha-Isomethyl-Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol.