Say goodbye to drying liquid lipsticks. The plush, mousse-like formula of the new Powder Kiss Liquid Lipcolour offers ten hours of hydration, weightless color, and a matte finish. A special blend of powders and softeners provides excellent cushioning, flexibility, wearability, and moisture, keeping lips looking and feeling soft and supple all day long. The hourglass-shaped applicator perfectly hugs the lips and applies just the right amount of color to blur lines and create smooth lips. Seventeen shades – from neutral to vibrant – including popular colors from the Matte Lipstick and Powder Kiss Lipstick lines like Devoted To Chili, Mehr, Mull It Over, and A Little Tamed. "This was the latest trend backstage," says Regan Rabanal, M-A-C Senior Manager of Make-up Artistry. "Powder Kiss Liquid Lipcolour redefines matte in a soft-focus, silky-smooth way. The intense color leaves lips feeling hydrated, plump, and soft. My tip is to layer two different shades for a petal-like gradient.".