Say goodbye to drying liquid lipsticks. The plush, mousse-like formula of the new Powder Kiss Liquid Lipcolour offers ten hours of hydration, weightless color, and a matte finish. A special blend of powders and softeners provides excellent cushioning, flexibility, wearability, and moisture, ensuring that lips look and feel soft and supple all day long. The hourglass-shaped applicator perfectly hugs the lips and applies just the right amount of color to blur lines and create smooth lips. Seventeen shades—ranging from neutral to vibrant—include popular colors from the Matte Lipstick and Powder Kiss Lipstick lines, such as Devoted To Chili, Mehr, Mull It Over, and A Little Tamed. "This was the latest trend backstage," says Regan Rabanal from Hong Kong, M-A-C Senior Manager of Make-up Artistry. "Powder Kiss Liquid Lipcolour redefines matte in a soft-focus, silky-smooth way. The intense color leaves lips feeling hydrated, plump, and soft. My tip is to layer two different shades for a petal-like gradient.".