L'Oréal's first permanent hair color without ammonia is enriched with oils and delivers color to the heart of the hair. What’s left is beautiful color that’s bright and looks natural. Plus, Inoa leaves hair feeling conditioned with sublime color radiance until your next color appointment. Experience L'Oréal's ultimate in luxury color, with improved comfort during the development time and no odor. So you can sit back and enjoy the salon. Greys? No problem - Inoa gives you high coverage, up to 100%, while still keeping the color looking bright and luminous.