L'Oréal Paris Preference permanent hair color offers a long-lasting and intense coloring that has been specifically developed for women's needs. With the shade 8.12 Alaska, a light ash beige blonde, this product allows for an elegant and natural hair color. The formula ensures that the hair is not only colored but also cared for, promoting a healthy and radiant appearance. The application is simple and enables you to achieve the desired hair color that is both vibrant and subtle. Ideal for anyone seeking a permanent change in their hair color, the Preference line from L'Oréal Paris offers a variety of shades that highlight individual style.

• Long-lasting color for a radiant result
• Caring formula that protects the hair during coloring
• Specially developed for women's needs.