Defy Damage Protective Conditioner 250ml

Hair strengthening and long-lasting color. It hydrates the hair and makes it more resilient without weighing it down – for soft, shiny, and healthy-looking hair with every use. The new Defy Damage hair care system from Joico protects all hair types from the harmful effects of daily heat styling, UV rays, and pollution that can make hair look dry, dull, and lifeless. This revolutionary damage control formula protects and strengthens hair bonds and improves hair health – instantly transforming hair that is visibly and tangibly different.

Why you will love it:

• Protects against daily damage
• Intensive moisturizing care
• Instantly detangles hair
• Soft, shiny, and healthy-looking hair

Application: Apply to washed, damp hair. Leave on for 1–2 minutes and rinse thoroughly.

What’s inside? Innovative technology combined with effective protective ingredients for resilient, healthy-looking hair.

Smartrelease technology: Our unique, highly effective liposome delivery system continuously releases a trio of ingredients for healthy hair – rosehip oil, arginine, and keratin – that help repair and strengthen hair while protecting it from the effects of daily styling.

Protective lipid: Lipids in the exact form found in healthy hair protect against damage from heat, chemical treatments, styling, and UV rays. Results are visible after the first application.

Moringa oil: Moringa oil not only adds shine and smoothness but is also rich in antioxidants, vitamin A, vitamin E, zinc, and silica, making it an ideal care product for healthy, strong, and resilient hair.

Arginine: A bridge-forming molecule with a positive and a negative end that reinforces and restores hair bonds.