Goldwell Elumen is a hair color that illuminates the hair from the inside out, achieving unparalleled, long-lasting color results. This high-performance hair color is oxidation-free. Elumen is ammonia-free, peroxide-free, non-oxidative, and thus gentle on the hair. It provides stunning color brilliance with sharp, vibrant colors. Expect outstanding shine and exceptional durability, resulting in convincingly healthy-looking hair. A physical effect allows the intense Elumen pigments to be deeply infused into the hair and anchored permanently.

Application

No developer is necessary. You just need to understand how direct dye works. Everything else is up to your creativity. Trust your own abilities. Follow your instincts. You decide what is possible. Tip: After lightening, use a color toning treatment to ensure an even color result and counteract unwanted reflections.

Result

Unmatched intense color results with exceptional durability.

Warning

The use of this product requires professional expertise.