What is it for? Luxury, redefined. Our boldest, most vibrant colors. This unique formula not only provides lips with striking color but also delivers ample moisture, making it the perfect rejuvenating treatment for your lips. Now available in 30 shades, in a sleek design. Who is it for? For anyone who wants the ultimate combination of color and care in a lipstick. What makes it special? It visibly reduces the appearance of lip lines and ensures intensely rejuvenated lips. Additionally, the Luxe Lip Color offers maximum coverage with the first application.