The sulfate-free shampoo gently cleanses the hair without weighing it down, minimizing color washout. A plant-based formula helps reduce color fading, while omega-rich apricot oil nourishes the hair and, in combination with bio-fermented arginine, provides radiant shine.

Suitable for all hair types: medium to thick. Safe for color-treated, highlighted, and chemically treated hair. 100% vegan color protection and care. A blend of plant-based ingredients protects color-treated hair, leaving it silky, soft, and shiny. Use with color control conditioner.

Botanical cleansers are precisely formulated for long-lasting vibrant color, wash after wash.

Neutralizing power: Natural "magnets" instantly neutralize color-dulling particles and protect your hair during washing.

Double-charged molecules create a shield that prevents water from penetrating the hair and reduces color washout.

Apricot and bio-fermented arginine work together to nourish, smooth, and seal the cuticle layer, helping to preserve color with radiant shine.

Aroma: With Aveda's signature Pure-Fume aroma featuring osmanthus, certified organic orange, cypress, cedarwood, and other pure flower and plant essences. 94% naturally derived. Cruelty-free. Free from silicones. Free from sulfate cleansers. According to ISO 16128, derived from plant sources, mineral sources without petroleum, and/or water.