Fairy offers the cleaning power you can rely on when washing up. The Ultra Concentrate concentrated formula dissolves grease instantly, for sparkling clean dishes. One drop of Fairy dishwashing liquid is so powerful that it cleans 50% more greasy dishes than non-concentrated retail brands (compared to non-concentrated retail brands in 1 litre bottles with a recommended dosage of 4 ml/5 l or more). This means that you use fewer plastic bottles and therefore also protect the environment.