Like every Braun coffee machine, the PurAroma 7 features the OptiBrew system for an optimal balance of temperature, brewing time, and extraction of the coffee grounds. The unique design of the aroma carafe ensures that the coffee stays warm longer and retains its flavor. The PurAroma 7 models also offer many programmable options. With the push of a button, you can set when, how strong, and in what quantity you prefer to enjoy your coffee - all made easy with the user-friendly LCD display.