The classic alarm clock is a bedside staple that should not be replaced by a mobile phone. Bring a smart and minimalist design into your room with the Flip Premium, which maximises style while perfectly implementing function. The aluminium design is a real eye-catcher in any room and comes into its own on the bedside table. Sophisticated design. The Flip Premium has been designed so that the alarm clock is activated or deactivated with a simple gesture by flipping the clock over to either switch it on or off. It doesn't get much simpler than that - you want your alarm clock switched on? You guessed it, turn the clock so that the on side is visible. Don't need a wake-up call? Then make sure the off side is facing upwards. Welcome to sweet simplicity.