This toilet brush designed by Stefano Giovannoni emerged from the Metaproject F.F.F., an initiative from the early 90s aimed at exploring the emotional side of forms and objects. The core idea was to mimic the creation process of an object that is shared by the world of children and primitive cultures. Successfully, it has transformed from an off-limits object into a sleek pot from which a long, inviting bush full of allusions protrudes.