Wella Illumina Color 7/31 Medium Blonde Gold Ash is a professional hair dye designed to achieve naturally looking blonde shades with ashy and golden undertones. This permanent hair color provides reliable, predictable results with even coverage and long-lasting color stability. The formula contains care substances that protect the hair structure during the coloring process while allowing for vibrant, multidimensional color effects. Each package contains 60 ml of color cream, sufficient for standard hair lengths. The shade 7/31 combines a medium blonde base with ashy and golden highlights for a sophisticated, multidimensional color result. This professional hair color is formulated for natural hair ranging from light brown to dark blonde and offers up to 100 percent gray coverage. The ammonia-based formula ensures deep penetration and even color distribution, while the integrated care system protects the hair structure. Application requires mixing with the appropriate developer according to professional guidelines. The creamy consistency allows for easy application and precise control during the coloring process. The results include naturally looking blonde shades with subtle ashy and golden dimensions that blend seamlessly with the existing hair color. The color retains its vibrancy through multiple washes, while the nourishing components keep the hair smooth and soft. Suitable for use in professional salons or by experienced users with knowledge of hair coloring techniques. Always perform a patch test 48 hours before application and follow all safety instructions provided with the product.