Visible shinier, smoother hair is possible with the brand new SmoothStay straightener, which features triple-coated ceramic plates infused with coconut oil for long-lasting results. Combined with ceramic tourmaline ion technology to reduce static and frizz, it leaves a silky finish that you can't help but touch. Faster styling is made possible by the heat-sensing technology that evenly distributes heat while minimizing heat damage. Effortlessly, the SmoothStay straightener creates sleek, straight styles that last.