The Oral-B brand has pushed the boundaries of progress and offers a unique cleaning experience that is second to none. It's far more than technological innovation - it's a world-class technical solution that ensures an extremely thorough, gentle and quiet clean. We have pushed the boundaries of design and created an authentic object of desire - with an elegant profile reserved for the most exclusive technologies. If you switch from a manual to an electric toothbrush, you will undoubtedly achieve a higher level of cleaning. However, if you replace a normal electric toothbrush with an iO, you will get a unique brushing experience that you will feel with all your senses.