Shiny, juicy, and plump! Get the lush shine of the It Gloss you love – now in new, cheeky shades that plump the lips with juicy, glossy color in a stick. These sparkling (and non-sticky) shades glide onto the lips and melt in seamlessly – for a well-groomed, polished, and plump pout. Ginger root oil and paprika extract provide warmth, while menthol crystals cool – a subtle tingling that offers instant plumping and visible volume. Coconut oil, shea butter, and avocado oil nourish, care for, and impart a glassy shine.