Achieve a stunning, very bright ash blonde shade with L'Oreal Paris Preference in 91. This permanent hair color delivers vibrant, long-lasting results with a naturally looking finish. The ammonia-free formula is enriched with Pro-Keratin and Ceramide to protect and care for your hair during the coloring process. Easy to apply at home, it ensures even coverage and radiant tones. The 200 ml package provides plenty of product for a complete hair transformation. Perfect for anyone seeking a cool, ashy blonde tone with professional quality.