L'Oreal Elseve Color Vive Protecting Shampoo is specially formulated for colored hair to preserve color intensity and shine. The 250 ml formula gently cleanses and protects hair from fading, ensuring that the color remains fresh and vibrant for longer. Ideal for daily use, it nourishes and strengthens hair, leaving it soft and manageable. Perfect for anyone looking to maintain the color intensity and health of their hair. Trust L'Oreal's expertise for beautiful, long-lasting color.