The Color Riche Intense Volume Matte Lipstick by L'Oréal Paris creates a long-lasting powdery-matte finish on the lips. The formula, enriched with argan oil and hyaluronic acid, nourishes the lips, provides a comfortable wearing experience, and gives the appearance of fuller and more voluminous lips. The intensely matte color is achieved through highly concentrated pigments and offers up to 16 hours of matte hold on the lips without smudging.