The Lola Cosmetics Illuminating Purple Shampoo is a specialized hair care product designed to neutralize unwanted yellow and brassy tones in blonde, silver, and highlighted hair. This 250 ml formula contains purple pigments that brighten and enhance cool hair colors while providing a gentle cleanse. The shampoo preserves color-treated hair by depositing subtle violet tones that counteract brassiness without washing out the color. Formulated with nourishing ingredients, it cleanses and leaves hair soft and manageable. Suitable for regular use on bleached, gray, or highlighted hair that requires toning care. The creamy purple formula lathers effectively to evenly distribute color-correcting pigments throughout the hair. This professional shampoo is designed to maintain hair structure while achieving desired toning results. For optimal performance, apply to wet hair, massage into a rich lather, leave on for 2-5 minutes depending on desired intensity, and rinse thoroughly. Finish with conditioner for a complete hair care routine. Store in a cool, dry place away from direct sunlight. The violet-tinted formula is visible during application but rinses clean and leaves no stains on skin or surfaces when used as directed. This product is part of Lola Cosmetics' professional hair color care line, aimed at preserving color brilliance between salon visits.