Genesis Masque The Genesis Masque is an intensively strengthening, anti-hair loss mask. The mask is for hair that is prone to hair loss due to breakage. The Genesis Masque strengthens and regenerates the hair fibre and ensures suppleness and improved combability. The Genesis Masque provides the hair fibre with intensive moisture and nutrients without weighing the hair down. The Genesis Masque strengthens the hair fibre for more resistance. Application: Apply the Genesis Masque to towel-dried lengths and ends. Massage in and leave on for 5 minutes. Rinse thoroughly.