Say goodbye to visible dandruff with regular use for itchy dandruff itch with Head & Shoulders Itchy Scalp Anti-Dandruff Shampoo. Did you know that recurring dandruff is a sign of an imbalanced scalp microbiome? The microbiome is our scalp's natural self-protection system. Regular use of the Head & Shoulders formula ensures a good balance of the microbiome (irregular use cannot) and protects your scalp - for up to 100% dandruff-free hair. The microbiome protection formula targets and combats the cause of dandruff as well as itchy and dry scalp. The formula is skin pH neutral, dermatologically tested and clinically proven while being gentle enough for daily use. The bottle is made from 100% recycled plastic and is recyclable. Visible scales with regular use. except cap, dyes & additives.