Goldwell Elumen is a hair colour that illuminates the hair from the inside out and thus achieves incomparable, long-lasting colour results. The high-performance hair colour is oxidation-free. Elumen is ammonia-free, peroxide-free, non-oxidising and gentle on the hair. It ensures breathtaking colour brilliance with razor-sharp, brilliant colours. The result is outstanding shine and exceptional durability, with convincingly healthy-looking hair. Thanks to a physical effect, the intensive Elumen pigments are infiltrated deep into the hair and permanently anchored.