Goldwell Colorance Pastel Lavender 120 ml. Goldwell Colorance Pastel is a shine-intensive color treatment without ammonia, designed for fresh and vibrant colors. Goldwell Colorance Color is an oxidative intensive dye with unique gentleness. Goldwell Colorance Color features a patented coloration technology in the acidic pH range of 6.8. Goldwell Colorance Color provides high color brilliance, sensational shine, and excellent durability, with a coverage of 50-70%.