Give your daily wash routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why this breakthrough shampoo for curly hair, frizzy hair and wavy hair is infused with an essential curl-strengthening peptide made from plant proteins. This silicone-free shampoo for curly hair removes impurities and product build-up from the hair and scalp. When used with be curly advanced conditioner, it acts as a protective shield that coats the curls to protect against humidity and instantly reduce frizz. After a wash day, curl patterns look healthier and more defined. Created with the expert team of texture stylists. 94% natural origin. Vegan. Leaping Bunny approved. Ex-vivo testing on curls when used with be curly advanced conditioner. According to ISO standard 16128 from plant sources, non-petroleum mineral sources and/or water.