A cool box that makes the earth (and you) very happy. The large Ecocool Latitude 90 roller cooler is the first of its kind to be made from recycled used plastic. Ecocool transforms used plastics - mainly discarded yoghurt pots and milk jugs - that would otherwise end up in landfill into a recycled resin that is used to build this cooler. Thermocool insulation: This innovative foam reduces CO2 and VOC emissions, making it 50 times better for the planet.