The brand Brabantia targets all homeowners and apartment dwellers. The products are designed to not only have a fashionable and contemporary appearance but also to enrich everyday life while being primarily functional despite their appealing look. Brabantia is originally a Dutch family business that places a strong emphasis on sustainability, ensuring that future generations can benefit from its concepts. Additionally, Brabantia supports several charitable environmental and aid projects, such as initiatives to free the oceans from plastic waste or to combat world hunger. The company has branches worldwide, particularly in Europe, including one in Switzerland.