Dear Simon,
Please forgive my English. I don't speak Deutsch, yet!
I just started a new job and on my first week the manager bought this desk lamp. I couldn't really say whether this is the latest model or not, and I don't care much for the Alexa integration because I'm old enough that I can actually use my hands, but as a lamp this is both very elegant and an amazing light.
Other than linear light intensity control (pretty amazing for LED), it also comes with temperature control. You can use a whiter light in the morning and a more softone yelow-amber hue later in the day, thus protecting your sleep cycles. Being partially sighted, I can assure you that on its maximum intensity this is like looking at the Sonne!
In terms of energy, if you leave it on 24/7/365, you might actually spend 1 CHF on it. For the whole year, that is.
All in all, my wife went literally from "How much did you spend on ONE lamp?!?" to "We're getting more of these!" within 5 minutes of taking it off the box.
Yes, Galaxus, you'll be delivering more of these in the near future.