It's not funny at all, Mrs Oertly...
I just saw the part at a colleague's. When I asked how much it cost, he said 399.00. Now for twice that. Proud margin and very confidence-inspiring...

The strategy is probably to set the price high so that they can do promotions afterwards a la only 379 instead of 749 to create a supposed bargain.

But I wanted to say something completely different: who stores wine at room temperature??????????? That hurts!!!!

The wine cabinet was in a promotion and was therefore advertised so cheaply. This has now ended and that is why there has been such an increase. :)
I hope you don't have to almost fall off your chair again.