I preordered on 22nd Feb. I remembered a few years on Black Friday the X100V at Digitec was sold only at 899CHF. I am a long time user of Fuji but they are just too good at marketing recently and is too overrated by the internet/influencers. I just got the full frame Nikon Zf, which is bigger but also very beautiful and for sure produces better images with the full frame sensor. I will instead get a fuji x-pro 4 once it is out to use my current fuji lenses, if ever :) Hopefully it is not "discovered" again by influencers like x100 serries.