Are you really sure about the retail price of CHF 3,439? The C2 Ultra has sometimes been offered at CHF 2,499 by other suppliers. If your RRP is correct, I would certainly not buy it, as the premium over the C2 Pro or the JMGO N1S Ultimate would not be justified - you are offering the JMGO for CHF 1,579, which does not have HDR10+ and Dolby Vision, but clearly has more ANSI lumens (+300). For HDR10+ and Dolby Vision as well as for the subwoofer in the stand of the C2 Ultra, however, I would certainly not fork out CHF 2,000! The device is not new, but was sold out shortly after its launch at the end of last year due to its success.