Thanks to cognitive intelligence, this Bravia XR TV understands how humans see and hear, providing a revolutionary TV experience. The combination of a Full Array LED panel and XR Contrast Booster delivers unparalleled realistic picture quality. With this Google TV, you not only enjoy a true cinematic experience through Dolby Vision and Dolby Atmos support but also an unlimited package of entertainment, VoD services, and apps. Bravia CORE is pre-installed and includes a wide selection of current premium titles and popular film classics in the highest 4K HDR picture quality.

Our perception of the world is based on information that reaches our brain simultaneously from our eyes and ears. Normal AI (Artificial Intelligence) can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once – just like our brain does.

In the extensive library included, you can browse through movies. BRAVIA XR technology, Pure Stream, and IMAX Enhanced provide stunning images and expressive sound, no matter what you are watching.