With digital photography, the two factors of white balance and exposure control have gained importance. The Ezybalance is a brilliant tool to keep these two factors under control at all times. The Ezybalance allows you to focus entirely on the shooting situation. With its handy double-sided pop-up, featuring an 18% gray on one side and a white balance surface on the other, you can master all shooting situations. The Ezybalance can be used with all digital cameras and camcorders. The 18% gray (photo gray) helps you find the correct exposure while also achieving the right color balance. You can perform this adjustment before the shot, but it can also be easily done later on the computer. The surfaces of the Ezybalance are sealed. The Ezybalance is a must-have for all photographers who are accustomed to professional work.