JJXX

The JJXX brand is a newly launched brand of the Danish Bestseller Group. Launched in the third quarter of 2021, it was envisioned as a female counterpart to the already very established Jack & Jones range.

The pieces come across as fresh and is consequently also designed for a younger and young at heart target group. The brand's core business is jeans combined with highly fashionable pieces. Since the jeans appear in a variety of colors and shapes, it is recognizable that the brand focuses on diversity, so that everyone can find something at JJXX. It is JJXX's stated goal to offer their styles in a comprehensive range of sizes. The focus should be on the fun of fashion and the power of the women who wear it. At the same time, the wardrobe should be able to be recombined again and again, depending on your mood, without having to stick to the usual. So you can easily combine colorful blouses or blazers with the jeans, like the fun sweaters.

By the way: JJXX, the name of the brand, combines from the abbreviation of Jack & Jones (=JJ) and the XX, the female chromosome.