Swissness à la On running shoes
The whole package looks like a 1st of August item: "Schwiizer Schümli", prominently placed Swiss crosses and "Swiss Made". The product description even states "Country of origin: Switzerland" (!) The "Rainforest Alliance" label probably does not refer to the Pfynwald, the Sihlwald or the Risoud. Of course, all ingredients of this Arabica come 100% from Central and South America, Africa and Asia. In Switzerland, the already harvested and dried coffee beans are mixed, roasted and packaged. Here, naturalization works very simply and quickly. It would be more honest to write "mixed and roasted in Switzerland", but certainly not "country of origin Switzerland".
0